Posts Tagged ‘100%’
NZx – May 30th: alternative facts
Naumai
The recent public debate (which is full of alternative facts) about Auckland’s proposed bed tax highlights the gaps between local and central government funding, and the lack of understanding as to how tourism adds benefits and costs to all aspects of the New Zealand economy.
Many people have a view on the tax but only a few reflect the facts. Tourism Industry Aotearoa, Chief Executive Chris Roberts says the commercial accommodation sector receives just 9% of the total visitor spend in Auckland source (Ministry of Business Innovation and Employment).
“The original targeted rate proposal was for 330 commercial property owners to pay the full cost of Council tourism and event promotion. The cost of that promotion is currently shared by every ratepayer in Auckland, residential and commercial.
“It is still not the fair share that Mayor Goff repeatedly talks about. The small targeted group receives around 7-8% of the total visitor spend in Auckland, and yet is being asked to pay 50% of promotion and event support.”
We note that in 2014 international and domestic visitors spent $ 66 million per day in New Zealand communities. Thats a fact.
Shamubeel Eaqub also believes the plan offers no clear alignment between costs and benefit. You can read his original article here http://www.stuff.co.nz/business/opinion-analysis/93272191/shamubeel-eaqub-bed-tax-reveals-local-government-flaws
With 2017 being an election year , one assumes there will soon be a large amount of alternative facts in circulation. Tourism will need to make sure it’s voice is united, clear and more importantly heard.
Ka kite ano 
NZx – April 24th: “keeping the clouds and borrowing the moon”
Naumai
Visiting Dunedin is always a great experience. Next time you are there, visit the Dunedin Chinese Gardens. The Gardens reflect the contribution people from China have made, and continue to make, to Dunedin. This is an authentic experience with the picturesque and peaceful surroundings reflecting the spirit of the place and the concept of “keeping the clouds and borrowing the moon”.
Most Chinese festivals are observed by eating a particular food as a custom, and the Dragon Boat Festival is no exception. Zongzi, a pyramid-shaped glutinous rice dumpling wrapped in reed leaves, is the special food eaten to celebrate the day. It has various fillings. In north China, people favor the jujubes as the filling, while the south sweetened bean paste, fresh meat, or egg yolk.
The Dunedin Chinese Garden recently celebrated the legend of Qu Yuan, and integral part of world-wide Dragon Boat festivals. A fun family day was held with different events based around this fascinating legend. As part of celebrating the legend, the Garden’s also offered visitors the chance to try Zongzi.
Our order taken we sat in the Tea House listening to melodious singing from Tai Chi exponents. The pork Zongzi arrived but on unwrapping the glutinous rice was cold and uncooked. A new dish eventually arrived but again fell well short of an authentic warm dish. The staff did recognise the issue with a free gift which helped, but the experience failed to maximize the cultural opportunity and link to the event.
In the competitive field of visitor experiences you get one chance to make a great impression. This is even more so when you are dealing with cultural experiences. The opportunity to introduce visitors to authentic cultural based food was missed – the experience reflecting negatively on our otherwise good experience.
Ka kite ano
Zongzi
NZx February 22: A true kiwi experience
Naumai
Looking for a true example of a sustainable kiwi experience? Wingspan (the National Bird of Prey Centre), nestled in the picturesque Paradise Valley just north of Rotorua, is a great example.
Established in Rotorua in early 2000 the key objective is to celebrate and share New Zealand’s unique natural heritage, particularly taonga such as falcon (karearea) , kahu (Australasian Harrier) and morepork (ruru).
The key elements, from a purely visitor experience, are the interaction between the guides and the audience, the guides and the raptors and the raptors and you. A chance to see raptors fly, have them land on your hand and head (!) .
The Centre also has a small Visitor Centre and shop but your focus should be on on the interactive afternoon session www.wingspan.co.nz
Like so many conservation initiatives in New Zealand the enterprise is underfunded. Its definitely a real kiwi experience, not overdone and truly interactive.
Visit and help celebrate our taonga!
Ka kite ano
Malcolm
Ruru experience
NZx January 27th: Northland / Te Tai Tokerau
Naumai
Northland /Te Tai Tokerau is a fantastic place. There are many icons to visit here; Tane Mahuta, Russell, Waitangi, Cape Reinga or any beach with golden sands, pohutakawa and sparking blue sea.
A recent visit to Northland enabled us to spend some time exploring both the icons and the back roads.
The icons are all there, service was mostly good but some of the infrastructure was looking decidedly tired and away from the icons – empty. Most of the tourism entities were either staffed by Caucasian or international transients. While hyped up with great marketing the cultural interaction was limited, oversold and didn’t address many of the basics of great visitor experiences.
Beyond the icons it wasn’t to hard to find another story. Hints of elitism, exclusion and then poverty and well… another world one which most New Zealanders aren’t aware of..
It’s sometimes useful to look beyond our initial impressions, and to reflect on how tourism could provide a positive contribution to all in it’s community.
Ka kite ano
Tane Mahuta – a Northland / Te Tai Tokerau icon
NZx November 15th : Underdone
Naumai
The West Coast relies heavily on tourism to sustain and develop it’s future. Recently we visited the West Coast Tree Top and cafe walkway, not far from the picturesque Lake Mahinapua – and about twenty minutes from Hokitika.
First appearances were far from bright. It was simply pouring and there surprisingly no option to drop anybody alongside or in a sheltered canopy. Our mood wasn’t helped when we had to wait for the staff to actually greet us – they were too busy talking to each other.
The walkway itself had lots of potential to be improved. The structural components of the walkway were fine but the visitor experience could have been greatly enhanced. The panels were simple but okay but so much more opportunity to enhance the experience through some immersive experiences. Wildlife is great when its there, but when its not….
Our visitor experience was further downgraded on the way out. The walk through the compulsory gift shop came to a sudden halt when we struck the main exit door – it was locked. Still 30 minutes before closing and while most people would have been trying to get in we were simply trying to get out! Staff, looking suitably embarrassed, eventually came to allow us out…
The visit was in November. I hate to think what sort of visitor experience this would be in the peak of summer, and the visitor season.
Ka kite ano
NZx June 12th: Xrated
Naumai
Recently I attended TRENZin my capacity as GM at Sanctuary Mountain.
It had been a number of years since I had attended this international trade show. The time at TRENZ was a great opportunity to reconnect with old friends, develop new business opportunities and appreciate the breadth and scale of tourism in New Zealand.
However I was struck by the sameness of the product on offer and in many cases the same product (although packaged differently) in a number of different locations around the country. How many variations of zip-lines do we really need in a country as small as NZ?!
Wouldn’t it be great if each of our regions was able to truly focus on their points of difference, the attributes and experiences that can only be found in that region.
Not only would that enhance the range of products on ‘offer” but would also further drive our visitors into the regions. Imagine marketing NZ as a series of sub-themes (highlighting regional differences) based around 100% NZ.
The further development of initiatives such as airbnb add a distinctive NZ and local flavour, and a point of difference to an already crowded accommodation market place.
Not doing so runs the risk of further enhancing a sense of sameness in tourism – that can be found anywhere in the world. Hotels of course can be a classic example of global quality, but blandness, that permeates much of the industry.
Ka kite ano
Malcolm
NZx March 9th: guiding 101
Naumai
It has been great to get out and spend the last month travelling the country on the Oceanic Discoverer.
As well as getting the opportunity to lecture, guide, interpret and spend time with people from all around the world, you also get to experience NZ Inc from a visitors viewpoint.
We have previously posted on the need for interpreters to do the basics well. Essentially that is to have: well themed, entertaining, engaging and correct interpretation delivered in a passionate way to their visitors.
Over the last four weeks we have accompanied our visitors on some experiences offered by some of NZ’s leading tourism businesses. They do a great job of essentials such as: marketing, providing good equipment, and partially delivering on the promise.
Some don’t do a great job in the essential areas of visitor experiences. particularly guiding/interpretation. Specifically we endured: our guide continually standing at the front of the group and not being heard, our driver twice leaving us in a small van to carry out some personal business, a monotone lecture from another driver on bees which had nothing to do with the experience on offer and our guide (while knowing her material) being less than engaging.
Visitor’s on the Oceanic Discover come from all around the world, travel a long way and spend a lot of money to experience NZ. They have a great experience on the ship but some of our smaller land-based operators are delivering a less than 100% visitor experience.
Ka kite ano
Malcolm