Interpretation New Zealand

Naumai

With the focus on the Rugby World Cup it is probably an appropriate time to review just how sustainable many of our tourism communities are. What happens after the hype has died away?

There are parallels between the Cup, a new tourism venture or a new hot destination arriving on the scene with a hiss and a roar. Many precious dollars are spent on marketing and public relations. A year, maybe two or three at the most, and the venture or destination has either gone, disappeared or lost it’s former dominance.

Some ventures or communities even fail to recognise the inherent opportunity in their destination.

Sustainable tourism is all about engaging, measuring, re-inventing and celebrating the integration of a community’s visitor attributes.

While some might argue that NZ should focus on a straight commodity driven economy, we believe tourism is the most sustainable way forward for a small country at the bottom of the world, for a nation literally on the “edge”.

At last a group of us have developed an approach to determine the key elements for developing a sustainable tourism community. This practical framework has been trialed in two destinations and clearly outlines some pathways forward for both. Want to know more – contact us now!

Ka kite ano

Malcolm