Posts Tagged ‘tourism new zealand’
NZx: February 10th Manaakitanga in the C21
Naumai
Is this really the best manaakitanga we can offer?
Tourism New Zealand suggests: the meaning of manaakitanga is much broader than a one word or direct translation.
It can be broken down into three parts: mana-ā-ki which loosely translates as ‘the power of the word’ and reminds hosts to be expressive and fluent in welcoming visitors.
Another explanation has the words mana / prestige and ki te tangata / to the people – pointing out the importance of enhancing the mana which covers the integrity, status / prestige, and power of guests.
Here, as our experience suggests, a great day out was left wanting in manaakitanga by our introduction to Fullers ferry and the introduction by staff on arrival at Rotoroa Island.
Our manaakitanga component started off by having to queue for the ferry. No big deal but despite being early morning it was a burning , windless day. People who had queued early inside the perspex cover were eventually forced to abandon their place in line and escape the hot tapped air. It was seriously stifling.
There was general confusion about who was queuing for what. Was this the ferry to Rangitoto, Tiritiri Matangi or Rotoroa Island? No signs, or technology, not even temporary, just two staff that came and went answering the same questions as to the destination.
Two minutes after leaving the wharf we returned – someone had got on the wrong ferry……. That’s despite a handheld scanner that supposedly scanned everybody aboard including our mobile phone downloaded tickets. Only problem was it couldn’t read the bar code on our phone!
On arrival all seventy plus of us were crammed into a small hot shed on the wharf and given a rambling presentation about the history, issues and do’s and dont’s on the Island. We fully support the bio-security intent behind this – but having endured countless windblown ( you can’t here the words and often the speakers aren’t great) welcomes at Tiritiri Matangi and other DOC/partner managed islands, one has to wonder is there a better way? It is human nature to not what to be confined (see Maslow) and to be acknowledged and treated with intelligence. This and other Island welcomes don’t do this! DOC and it’s partners should use other ways of pushing the bio-security message to what is mostly an already knowledgeable audience.
The final straw was when the ranger announced a different ferry departure time back to Auckland than that advertised in the various Fullers media. Normally extra time on an Island such as Rotoroa would be great, but we had organised a busy late afternoon around the quoted departure time and arrival back in Auckland.
The last comment the ranger made before “releasing us” was to invite us back inside the shed before we got on the return ferry – surely not!
In the end it was with much thankfulness that the staff on Rotoroa didn’t invite us back into the hot little shed on the wharf to say haere ra! Everyone was far too busy enjoying the sunshine, swimming off the wharf an enjoying their last minutes on the Island.
Rotoroa Island is a fantastic day out. But two of the key partners need to up their game in the manaakitanga stakes. The basic mana of visitors just isn’t being respected.
Ka kite ano
Sculpture on Rotoroa
Island
NZx – September 30th : how to boost your social license to operate
Naumai
Last month we looked at some views on why NZ tourism needs to develop it’s social license to operate.
As previously noted, there are many definitions of how to obtain and maintain a social license to operate. At the micro level it’s about the concept of a project achieving ongoing approval of the local community and other stakeholders. That may be formal through processes such as the RMA or the DOC concession process or informal such as access agreements.
At the macro level it is how industry sectors work at a national level along similar lines, and particularly how they influence government.
The opportunity to achieve a social license to operate can be seen as an overall outcome. There is no rule book which defines the process, a method, tools or ways to achieve such an outcome.That is both an advantage and disadvantage.
Gavin Shepherd in the Te Awamutu Courier argues, that for the farming sector, “long-term profits on farm are more linked to these social perceptions than efficiency in production or scale at all costs”.
Dan Ormond, formerly partner at Ideas Shop, notes that, along with knowledge of who your market is and its size, “all aspects of engaging with stakeholders and developing sustainable business practices need to be communicated well in order to keep your business’s social license to operate”.
So how do we achieve such a license?
There seems to be general agreement on the following processes:
- identify key stakeholders (people affected by the project/sector) and continue to review these
- gain social acceptance based around legal, social,and cultural norms – both formal and informal
- gain credibility based on accurate and transparent information and importantly delivering on promises and representations that have been given
- gain trust from the local or national community based on being accountable, collaborative and sharing experiences
- deliver extensive and wide ranging communications across all channels that integrate all of the above.
In terms of a tourism perspective we note Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO) comments that “globally tourism is today the 3rd largest export industry in the world after chemicals and fuels. Last year alone, 1.235 million travellers crossed international borders in one single year. By 2030, this 1.2 billion will become 1.8 billion”. Globally tourism has sustainable development as a key plank in all its 5 pillars:
- Economic: yielding inclusive growth;
- Social: bringing decent jobs and empowering communities;
- Environmental: preserving and enriching the environment and addressing climate change;
- Cultural: celebrating and preserving diversity, identity, and tangible and intangible culture, and
- Peace: as an essential prerequisite for development and progress.
As an aside the UN General Assembly declared 2017 as the International Year of Sustainable Tourism for Development. Who knew?
In NZ tourism faces some political issues and community fears. As Professor Chris Ryan noted immediately after the election, all major parties played lip service to developing integrated tourism policy. This remains an ongoing challenge for the industry but should not deter Tourism Aotearoa , Tourism New Zealand local Regional Tourism Organizations and tourism operators doing more in this space.
Regular snapshots of how NZ communities view tourism show a trend towards less acceptance at the current and particularly the projected levels of international tourism.
In summary, achieving and maintaining a social license to operate is a dynamic, long-term, holistic and vitally important process for both key industry sectors and individual operators. The difference being primarily the scale of the input.
As social scientist Kate Brooks states “Any industry, that operates, particularly using common resources like water or land, forests, has to concern themselves with social license to operate issues. It’s like somebody saying I want to come in and use your front yard (for my own profit).”
Ka kite ano
Cruise ship passengers Whangara Marae